cover01.jpg

Ilha Formosa

Ilha Formosa

cover01.jpg

Ilha Formosa

This promotion set includes a book, bookmark, and poster, all of which was designed to introduce Taiwan. It is not only a book with a collection of nice delicate paper-illustration, but also an infographic book. I translated some normal facts into interesting numbers, and then used paper-illustration to make the infographics.

Why:
When I came to the United States, I noticed that many people don't know my hometown Taiwan. Some people even cannot tell the difference between Taiwan and Thailand, just because they sound alike. As a designer, I think I should do something to promote this beautiful island. 
Challenge:
I would like to do something very different from the other books about Taiwan. It would definitely not be a tourist guide, nor a boring government-published book. It should be interesting and casual, but also clear in delivering the information about Taiwan. 

page01.jpg

The cover of the book is just like someone is watching Taiwan with a telescope, and said "Ilha formosa." It is inspired by the story of the first time Europeans found Taiwan. They looked at this beautiful island and said "Ilha formosa" which means a beautiful island in Portuguese. After that, "Formosa" had been used as a name of this island (Taiwan) in the West for hundreds of years.

01_population.jpg

The population of mainland China is 59 times larger than Taiwan. If mainland China's population is the whole dish, Taiwan is just one piece of chicken. (This dish is a famous Chinese dish – Kong Bao Chicken)

02_poeple.jpg
03_beautiful_island.jpg
05_rains.jpg
04_earthquake.jpg
08_character.jpg
07_myopic.jpg
09_around.jpg
10_history.jpg
11_tea.jpg
13_box.jpg
When the reader is using the bookmark, it looks just like there is an island floating on the edge of the page. 

When the reader is using the bookmark, it looks just like there is an island floating on the edge of the page. 

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